Two kinds of villa differentiation marketing
The villa, the ultimate product of residential products, is a place to enjoy life in addition to living. There are many types of villas, overlapping villas, townhouses, double villas, single-family villas...
Generally speaking, there are two kinds of villas, House and Villa.
House, the first residence villa, that is, the urban villa, focuses on the living of large families. It satisfies the multi-population reunion that the flat floor residence cannot carry, and the comfort that the flat floor cannot enjoy. In Maslow's hierarchy of needs, the first home is the physical need for family reunion.
The key to the marketing of this kind of villa is to show the fireworks of life. For example, there is a project to tear down the elderly room on the first floor of the model room, connect it with the restaurant kitchen, and put a large round table to meet the dining needs of three generations.
Another client turned the mezzanine level of the basement into a children's amusement park. The first residence villa seems to increase the functional space, but in fact, it is full of love for the whole family.
Villa, second residence villa, that is, holiday villa, suburban villa, focusing on vacation enjoyment. This kind of villa, the key, is to highlight the sense of vacation.
Among the holiday villas we contacted, some invited well-known design masters to spend huge sums of money to create a new Chinese style, with a minimalist sexual apathetic wind, forcing full, full tonality. However, it is designed according to the scene of the first residence, and it does not feel the scene sense of vacation scene, and is not recognized by customers.
In Maslow's hierarchy of needs theory, the second home villa belongs to the spiritual needs of self-realization. But from the marketing point of view, we should reduce the dimension, stimulate the rigid demand, expand the coverage of customer groups.
For example, positioning the second residence villa as the first residence for the elderly, in the environment of high negative oxygen ions, thousands of ways of health, all lost to dealing with nature. For another example, the second home is positioned as a 1.5 residence for children, and children who are close to nature will gain all-round growth.
For another example, the second residence is positioned as a business reception, as the hero and heroine weekend banquet guests, business negotiations high-end place, more quality than the hotel.
Two kinds of villa, different focus, differentiated marketing. In the final analysis, it is necessary to turn the matched customer demand into a rigid demand, in order to expand the customer base and improve the transformation.
Precautions for selling a villa
Understand market trends: Have a clear understanding of the current real estate market, including market demand, price movements and competition.
Legal compliance: Ensure that all documents and transaction processes comply with local laws and regulations.
Tax calculation: Understand the taxes that may be involved in selling the villa, such as personal income tax, value-added tax, etc., and make financial planning in advance.
Transparent communication: Maintain transparent and timely communication with agents and buyers throughout the sales process to ensure that all issues are resolved in a timely manner.
Selling method
- Pricing is reasonable
- Market analysis: Understand the real estate market in your area, research the selling price of similar villas, and avoid overpricing or underpricing.
- Professional appraisal: Ask a professional appraiser to evaluate the value of the villa to determine a reasonable price range. Reasonable pricing can attract more potential buyers and speed up the transaction.
- Make your home more attractive
- Repair and cleaning: Make necessary repairs, such as patching walls, replacing old decorations, mowing courtyards, etc. Keep the interior and exterior clean to create a good first impression.
- Home Staging: Consider home staging to make a house more attractive and liveable through elaborate furnishings and decorations.
- Choose the right real estate agent
- Find an experienced agent: Choose an agent with extensive experience and resources in the local market, who can provide accurate market analysis, promotion resources and professional sales services.
- Offer incentive commission: Increase the commission rate of the agent to encourage them to market your property more actively.
- Create a sense of urgency
- Limited-time offers: Create a limited-time discount or other promotion to entice buyers to make a decision as soon as possible.
- Multiple bidding: If there are multiple prospective buyers, you can inform them of this, creating a competitive atmosphere and prompting buyers to make a decision faster.
Through these strategies and steps, you can effectively enhance the attractiveness of the villa and speed up the sale process. It is also important to maintain positive communication and a flexible attitude throughout the process.
