Generation Z and Alcoholic Beverages
In recent years, with the rise of Generation Z, their demand for alcoholic beverages has gradually increased. However, the unique consumption concepts and taste preferences of this generation of young consumers have posed a significant impact on traditional alcoholic products such as high-proof liquor and industrial beer. In order to seize this market opportunity, many established wineries have begun to actively innovate and develop new wines with lower alcohol content and more creativity.
The rise of Generation Z has not only promoted the challenge to traditional high-proof liquor and industrial beer, but also prompted wineries to innovate. These wineries are well aware that in a highly competitive market environment, visual factors such as product appearance and color are crucial to attracting young consumers. Therefore, they have worked hard on color matching and appearance design, striving to give consumers a bright feeling.
◇ Market innovation and trends
As consumer tastes continue to change, the alcoholic beverage market is also evolving. Driven by Generation Z's demand for personalization, craft beer and light-tasting hard soda drinks have become new favorites in the market. At the same time, soda sparkling wine featuring guava and lime has also attracted much attention, heralding the diversified development of the alcoholic beverage market.
◇ Driven by personalized demand
The increase in personalized demand has led to the popularity of craft beer and hard soda drinks. In order to cater to this trend, major beer manufacturers have launched more distinctive products to attract young consumers who value uniqueness.
◇ Reduced alcohol content
With the increasing awareness of health, consumers tend to choose alcoholic beverages with lower alcohol content and diverse tastes. For example, beer and cider are widely popular in the market. At the same time, appetizers have become a must-have for relaxing and enjoying a good time when friends get together.
◇ The rise of non-alcoholic beverages
The rise of non-alcoholic beverages is a manifestation of healthy eating. These beverages are made from fruits, vegetables and edible plants, carefully made by physical methods, do not contain any chemical solvents, and fully meet strict food standards such as plant-based, color-free, clean label and better-for-you. They can provide natural fruit and vegetable colors that complement the flavor of the product in a variety of low-alcohol beverages such as appetizers, beer, and cider.
◇ The charm of hard soda
Hard soda is popular for its low calories, low sugar content and unique taste. With an alcohol concentration of 4-5% and a fruity aroma, it attracts modern health-conscious consumers and becomes their ideal choice.
◇ Premixed cocktails
Cocktails add fun to the daily drinking experience due to their combination of appearance and color. Premixed cocktails allow people to easily enjoy the relaxation and pleasure of a bar at home, and cocktails with tropical fruit aromas add a rich atmosphere to the festival.
◇ Pink alcoholic beverages
The pink series is infused with natural fruit and vegetable colors, adding to the fashionable characteristics of the beverage. The pink series of Exberry is derived from natural pigments of radishes, sweet potatoes, apples, black currants and cherries, injecting vibrant pink elements into the product.
◇ Creative alcoholic beverages
Novel experiences are constantly explored, making the drinking culture more diversified. Today's alcohol lovers are more open and tolerant than ever before. What they desire is to create unforgettable drinking memories and unique experiences with friends.
◇ Hard Kombucha
Kombucha combines alcohol to enhance health and sensory experience. The freshness of black tea and the sweet and sour taste of fermented products blend with each other, bringing a variety of flavors and colors to Kombucha.
◇ Homemade cocktail kits
With bars closed in many countries, people want to enjoy the fun of making cocktails at home. Self-made cocktail kits have become a trend, meeting the needs of consumers in this regard. Exberry's products perform well in this regard. Its combination with syrup allows consumers to easily experience the fun of DIY cocktails and enjoy the pleasure of a drink.
